Domestic violence affects one in every four women. And the number one reason they can’t escape? Finances. Santander believed it should help. So, it created In Someone Else’s Shoes, a micro-lending program designed to help women reclaim their financial freedom and lives. To raise awareness about the programme, Arnold Worldwide built The Home, an immersive experience in the heart of NYC’s financial district. Influenced by real survivor stories, the house and the audio journey through it were designed to provide a new perspective on what living in an abusive home is like, and why it’s so hard to leave.

Recognition:

2021 Cannes Lions :

• Silver Lion - Outdoor, Ambient & Experimental

2020 D&AD :

• Yellow Pencil / Spatial Design / Installation Design / 2020

• Shortlist / Impact / Advertising/Brands

• Shortlist / Impact / Advertising/Brands

• Shortlist / Media / Use of Events & Stunts

2020 The One Show :

• Silver Pencil - Out of Home: Craft / Art Direction

• Bronze Pencil - Out of Home: Experiential & Installations / Experiential & Immersive

• Bronze Pencil - Branded Entertainment: Experiential / Brand Installations